Company: Fiat USA. Brand: Fiat. Medium: TV. Ad Agency: Doner, Southfield,MI. Product: Fiat 500C
Campaign: Life Is Best When Driven
What We Like: Technically, this is the first ad shot by Fiat with Jennifer Lopez. The first airing of the J. Lo/Fiat partnership was last month when the Italian automaker began running a cut-down version of a new Lopez video that features the 500. That video drew fire from some of the blogosphere. One wag actually said it was the worst car ad he had ever seen. Really? We don't think so. Fiat is chasing awareness, and fast. What better way than to link up with one of the hottest music, film and TV pop stars.
Autoblog, AdSpotting: Jennifer Lopez and Fiat 'Back To The Bronx'
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.