It has long been thought that wearing a certain color says something about you, but Phones 4u UK wasnÂ't satisfied with old wives' tales. Instead the retailer dug pretty deep and found that red, for example, "is the color of those who live life to the fullest. Tenacious and determined, a red mobile phone symbolizes strength, health and passion. It is usually chosen by people with an open and uncomplicated nature".
The retailer liked red so much, it secured exclusivity on the Glamor red versions of the HTC One (available now from £33) and the HTC One mini.
GSM Arena , Phones 4u scores exclusive HTC One mini in red, Phones 4u scores exclusive HTC One mini in red