If you've been to an Apple Store recently, you're probably familiar with EasyPay - Apple's not-always-so-easy handheld checkout system that enables employees to process transactions on the floor, sending a receipt to your inbox. Well the latest Apple Store iOS app eliminates the middleman - those t-shirt and jeans-sporting retail employees - letting you process the transaction on your own iPhone 4 or 4S, completely eliminating any need for human interaction. The tool is currently limited to accessories, so you won't be able to pick up an iPad, "scan" it with your phone, and walk out of the store.
Engadget, Apple Store iOS app adds in-store purchasing, we go hands-on (video)
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