The People for the Ethical Treatment of Animals (PETA) are certainly as shrewd as serpent for making the most out of a pop culture event – case in point, Nintendo's recent launch of their Super Mario 3D Land game that sees Mario wear a furry raccoon-like “Tanooki suit” that enables him to float through the skies, while making short work of baddies with a well placed sway of his tail. Nobody made a meal of it over the past 20 years, but suddenly, PETA steps in and figures out that everyone's favorite Italian plumber is being offensive as he kills of innocent animals.
Ubergizmo, PETA bites Nintendo for Mario's love affair with fur
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