Patents seem to be the new "ammunition" that companies hoard, as you can make quite a hefty amount through the courts when you have the right patents and others infringe on it, knowingly or otherwise. Well, Apple has its fair share of patents under lock and key, and today, the US Patent & Trademark Office published an Apple patent application that depicts what could very well be a new retail packaging system. This particular system was meant to offer an Apple Store customer with the choice of customizing an iDevice's content even when it remains nicely stashed away in the original packaging.
Ubergizmo , Apple Patents Retail Packaging System, Apple Patents Retail Packaging System
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