Grocery delivery companies are very common in big cities such as New York or Los Angeles. Although speed and price is are key factors when customers choose which company they want to use, different features such as a smartphone app are helping separate companies from each other. One company, Instacart, is looking to change its traditional business model and adopt one based on Amazon's Prime membership according to Cnet. Instacart, funded by Y Combinator, allows customers(currently in an invite-only beta) to buy groceries through their app and charges $4 for a three hour delivery or $10 for a hour delivery to San Francisco residents.
Ubergizmo , Instacart: the next Amazon Prime of grocery delivery?, Instacart: the next Amazon Prime of grocery delivery?
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