YouTube will throw another $200 million at wannabe channel producers

Google's about to expand its original content experiment by spreading another $200 million around the video production community. The original $150 million, which created nearly 100 new YouTube channels with notables like Amy Poehler and NBA Star Blake Griffin, apparently caught on with advertisers who were willing to pay a premium to appear alongside branded, non-crummy content. It's also popular with the creative set, who like the instant feedback and flexibility to take a show 180 degrees if needed in order to draw eyeballs.

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