Guys never seemed to warm up to the Volkswagen New Beetle, and it doesn't take a dual master's degree in psychology and automotive design to figure out why. The outgoing Beetle featured sheetmetal that could only be described as cutesy, and many (most?) men tend to shy away from vehicles that might result in the questioning of their manhood. Only 29 percent of New Beetle sales went to men, but Bloomberg reports that a more masculine design has put the 2012 Beetle back on dudes' shopping lists. Since the Beetle went on sale in September, men have accounted for a much more robust 43 percent of overall sales.
Autoblog, Butch new Volkswagen Beetle earning more man love
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