Wednesday, March 21, 2012

Sprint CEO defends company's decision to bet it all on Apple's iPhone

Sprint CEO defends company's decision to bet it all on Apple's iPhone

. Sprint chief executive Dan Hesse is being watched closely by the company's board of directors, but the CEO has to answer to investors and subscribers as well. Last year in October, Hesse revealed that the company is placing a massive $15.5 billion bet on Apple's iPhone, and in a recent interview with the GSMA's Mobile World Live blog, Hesse defended the move, which has been criticized by a number of industry watchers. Read on for more.

“Subsidises are heavy for the iPhone. This is the reason why a high percentage of new customers is important,” Hesse said during the interview.

Boy Genius Report

See also:
techage, Sprint CEO defends company's decision to bet it all on Apple's iPhone

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