Friday, June 8, 2012

Intel's TV service aims at Nielsen, big cable, might not get here

Intel's TV service aims at Nielsen, big cable, might not get here

Reuters is reporting that Intel's mooted virtual television network has hit the buffers because it can't beat its cable rivals spending. The company is eyeing up the $100 million TV business with a set-top-box and over-the-top service that would offer smaller, cheaper bundles of channels rather than the hundreds that come with a basic cable subscription. It would leverage its facial recognition technology in the system both by offering precise ratings data to networks and by showing targeted adverts to whoever it can see is watching. The former will surely annoy Nielsen, a player with plenty of its own influence in the industry.

Engadget, Intel's TV service aims at Nielsen, big cable, might not get here

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